How it works
01
Answer Questions
The process starts with a brief questionnaire designed to uncover your unique sensory preferences, in under 90 seconds of your time.
02
Rate Samples
After placing an order, you will receive a sample pack by mail. Simply rate each sample from 0 to 5 stars. This is an interim step before receiving your signature scent.
Rate your samples now
03
Personalised Perfume
That’s it! Your ratings and questionnaire responses help us craft your signature scent using cutting-edge AI. Your personalised perfume will automatically be delivered right to your doorstep.
Our Story
Welcome to a new era of technology and product personalisation. I’m Katie Buchhorn, a mathematician with a PhD in statistics and machine learning, dedicated to applying my expertise to the art of crafting personalised perfumes. Check out my TEDx talk here.
The idea is simple: to create your own signature scent based on advanced algorithms. But to succeed, we need to be asking the right kinds of questions. My PhD focused on finding the most informative questions for our underlying mathematical model, in other words, optimal data collection. I’ve applied this theory to develop an innovative questionnaire and sample rating system to ensure we discover the scent that’s just for you. It’s a journey of self-discovery. It’s about who you really are.
Thank you for being part of our story.
Our Story
Welcome to a new era of technology and product personalisation. I’m Katie Buchhorn, a mathematician with a PhD in statistics and machine learning, dedicated to applying my expertise to the art of crafting personalised perfumes. Check out my TEDx talk here.
The idea is simple: to create your own signature scent based on advanced algorithms. But to succeed, we need to be asking the right kinds of questions. My PhD focused on finding the most informative questions for our underlying mathematical model, in other words, optimal data collection. I’ve applied this theory to develop an innovative questionnaire and sample rating system to ensure we discover the scent that’s just for you. It’s a journey of self-discovery. It’s about who you really are.
Thank you for being part of our story.
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Crafting your personal fragrance journey together